With Internet fast replacing the television, social networking has become an integrated part of the Gen-X. Orkutting, Facebooking have become terms commonly used by one and all. RockeTalk tops it all by providing an easy-to-use Mobile 2.0, social application accessible on any GPRS-enabled mobile.

In a giant leap in the field of mobile social networking in terms of reaching out to the user and targeting the emerging  user-oriented market, RockeTalk has tied up exclusively with Indiatimes, 58888 for ad sales & mobile content on its latest version, which provides  photos, videos, send text & voice messages , multimedia content download for mobile,in addition to this  Instant Messenger (IM) chat features with Yahoo, Google Talk, MSN and AIM. User can download the content by typing in m.rocketalk.com on their mobile browser.

Just SMS rtalk to 58888 from your GPRS enabled handset and download the application; start sharing photos, videos, send text & voice messages to friends, chat on yahoo/gtalk etc RockeTalk is the only mobile application in India that provides both IM chat and full-featured end-to-end mobile social  network with voice, photo, video messaging, communities and user generated and multi-media content. The fact that Rocke Talk enables the user to access end-to-end social networking on any GPRS enabled mobile set may be potential challenge to the usage of Blackberry.

Terming the partnership different from other tie-ups, President & COO, TIL, Sunil Rajshekhar said, “In this strategic relationship   both parties will  leverage each others strengths . While RockeTalk can now reach out to the readymade pool of the vast Indiatimes network, the latter will have an add-on to its content sharing services.”About what TIL will gain from the deal, Rajshekhar said, Indiatimes will have  the advantage of  an alliance in next generation 3G  services for Voice messages through data. The tie-up is all the more significant because Rocketalk is the only  multi- media  mobile  social  network.”

To begin with, TIL will provide both premium content (RT, Wall paper, Videos, Full length songs, Games, Packs, Photo Gallery) and text content (Jokes, Shaayari, News, Horoscopes, Cricket, Greetings, Search (Ask service). Subsequently, TIL will also provide content of Contests, Financial news, sports, Dating, Deals, Q&A, Search, Jobs, Simply marry, classifieds.

TIL will integrate all the content distribution on 58888 platform for content delivery and billing for TIL content & contests as well as Rock talk content & contests.Indiatimes being the market leader in Value-Addes Services (VAS) for mobiles and  landlines and also on GPRS and WAP services, is bound to increase the revenue streams of RockeTalk by multiple folds. As RockeTalk being a platform for social networking on the move, will increase advertising spectrum of TIL there by also increasing the opportunity of the ads being noticed.

As the world’s largest democracy goes to the polls, get ready for Election Day with the Indiatimes 58888 advantage. The mobile subscription service is offering a first-of-its-kind election pack which will give the subscriber precise, updated election news via SMS so you’ll know who’s sweeping and who’s weeping before anyone else. And that too, sitting anywhere in the country. Get daily updates on election trends, party news, poll trivia, neta natter—in essence everything to do with our preternatural dance of democracy. 

The 58888 Election Packs

The election pack will serve as a real-time newspaper on the mobile in the coming Lok Sabha and State Assembly elections, providing national and state-wise election updates. The service will through two daily packs, worth Rs 99 or Rs 30 a month. There will be 5 alerts daily on the Rs 99 Pack (on result days 7-8 SMS alerts) and 3 alerts daily on the Rs 30 pack (on result days 5-6 SMS alerts).

The Rs 99 Pack will have election result updates, election news, trivia and election schedules, whereas the Rs 30 pack will have election result updates and election news.

Activation will be a simple procedure. For the Rs 30 price point pack just SMS SUB ELET to 58888. For the Rs 99 price point, send SUB ELECT to 58888 for activation. A welcome message generated for the subscriber will confirm his/her subscription. Activation and election alerts will start immediately.

Poll Toll

The Indiatimes 58888 election pack will be all-encompassing. As poll season starts, subscribers will get election schedules, daily updates from the particular state, candidate information, constituency- and seat-wise updates plus the happening news on the day. Other than this, there will be lots of poll trivia everyday. On results day, party and seat-wise results, national and state results will all come to you. 

 Mobile phones are the newest frontier in advertising. And Ringback Tones are the way to go. Ringback Tones are what you hear instead of the normal ringing of the phone. The phone ringing is substituted by a sound of the subscriber’s choice. These can be jingles, songs, popular movie dialogues, mimicry of famous actor’s voice or as we at Indiatimes plan to introduce jingles or ads which would put advertising in the caller’s ear – almost every time he makes a cell phone call.

Adringles is an innovative mobile advertising market place that offers a unique opportunity to advertisers to reach the targeted customers and also benefit the mobile subscribers. It can be easily integrated into a mobile operator’s network and is a win-all proposition.

Adringles gives great comfort to the advertisers and provides them with complete marketing cycle – promotion, lead and sale.

Indiatimes will be leveraging the vast reach of Times of India Group companies to bring in advertisers and brand partners to benefit from this platform, which unlike other platforms is a targeted platform.

Indiatimes

Indiatimes is the most popular Internet and mobile value-added services destination for the global Indian. With offers ranging from knowledge events, telecom, travel and integrated marketing. We are part of the biggest media group in India, Bennett, Coleman & Co Ltd (BCCL).

What is Adringles?

Adringles is the market place for advertisers to advertise their products not only to a generic audience but also to a targeted audience. Adringles is based on the Ring Back tone medium which allows advertisers for lead generation. The product benefits all stakeholders, namely: mobile operator, mobile subscriber and advertiser.

How does it work?

The mobile subscriber (Called party) registers for Adringles-based VAS service with the operator in return of freebies such as zero subscription fees, content, talk time or more free SMS.

The calling party gets to listen to an advertisement each time it calls the other party (registered to Adringles). In case the calling party is interested in the advertised product it can convey the same by pressing a designated handset key (operator specific). This is captured in the backend system and is then taken as a lead for the advertised product.

What are the targeting methods?

There are several ways in which Adringles does targeting. At its core is a robust and dynamic targeting engine of StratosHear Technologies which uses multiple intelligence based technologies to generate detailed demographic and psychographic profiles of calling parties even when there is absolutely no information to start with.

The profiling engine utilizes various inputs such as: peer profiles, the advertiser customer database, feedback mechanism with help of a designated handset key, pattern recognition, creating generic sample sets of profile from existing database of calling and called parties; SMS interest feed and finally parsing the info through Natural Language process.

These inputs are fed into the intelligent engine which after various calculations (patent filed) is able to generate a user’s profile and hence offer a targeted audience to advertisers.

All this reduces adringle’s dependency on existing operator data.

Dynamic Innovation

Adringles is a dynamic innovation in mobile marketing where StratosHear Technologies has partnered with Indiatimes to offer this market place to advertisers for dynamic targeted advertisement and content delivery. It is more advanced and highly feature-packed version of the Ad RBT products currently being talked about in India.

The product offers a targeted advertising arena to advertisers and will be the next biggest revenue generator for mobile operators, after the RBT. A subscriber can opt-in for this service by registering via various modes (as IVR, SMS, USSD offered by the operator) and get gratified by the operator in different methods.

Indiatimes is currently in discussion with many operators in the domestic and international markets with active trials happening.

Mobile Advertising Facts:

• Mobile Advertising is worth $10 Billion By 2010, Wireless World Forum.

• About 50% of respondents in the US and UK and 39% in Italy would be interested in getting free content in return for being sent relevant advertising by Gartner.

• 36 % of the world’s online population lives in Asia. Mobile penetration in Asia remains higher than anywhere else in the world.  Number of Asian users accessing the internet over their mobile phones exceeded the entire PC or laptop population of US.

• LARGEST REACH: More than 300mn subscribers in India, expected to reach 500 mn by 2010.

• Current mobile advertising in India is Rs 25 crores, expected to grow to Rs 500 crores by 2011.

About Indiatimes 58888

Indiatimes 58888 continues to be the market-driver in value-added services (VAS) for mobile phones and landlines. 58888 is the first B2C super brand short code in India . 58888 not only offers a bouquet of SMS services like multimedia messaging, dating, chatting, astrology and news on mobile but is also in other areas like GPRS and WAP.

Also in the offing is the first VOICE portal. 58888 already has a mobile supermarket with the largest offering of mobile content and services across SMS, VOICE, and WAP platforms. This includes Astrology, News, Cricket, Bollywood, Ringtones, Jokes, Games, Contests, Subscriptions, Dating, Quiz, Polls, Stocks and more. For B2C and B2B mobile VAS content, 58888 has global partnerships for technology with BVIT (Italy), CHIKKA (Philippines) and others.

For further information kindly log on to adringles.com

It’s that easy with the specialised local local search service ASK, brought to you by 58888, the mobile arm of Indiatimes. Now you just need to SMS query and the locality, and you will get ‘detailed’ search results. The service provides listings of Restaurants, ATMs, Cafés, Lounges, Pubs, Shopping destinations, florists, chemists and also Movie schedules and even day-to-day needs. So the next you need a plumber or electrician, help is on hand in the form of local names and numbers with just an SMS. The same goes for facilities as diverse as florists to opticians to libraries to laundries. The service is especially perfect for restaurant listings as it comes with details of an average meal price for two (gathered by an on-ground force). The movie listing features show timings along with ticket availability* (*at select multiplexes) and the tele-booking number through which the user can book his/her tickets. The service also offers mobile booking

of tickets via voice call.

The service is currently available on SMS and WAP. TO receive the details of anything and everything in the locality the user can simply send an ASK prefix followed by his query and the locality to 58888 or visit wap.indiatimes.com. For Eg: If the user is looking for a Levi’s showroom in Saket, Delhi, simply send (ASK Levis Saket) to 58888 and get the information in his inbox. A great feature is the logical search results which displays all categories (in case results found in multiple categories) for the same keyword. For eg: ASK Oriental, Saket. Result found in categories like ATM, Restaurant, Gymnasium etc. in Saket will be forwarded. The user can then select one category and proceed to reach a logical result.

For now, the service covers the 5 metros as also the commercial hubs of India–Pune, Hyderabad, Chandigarh, Jaipur, Ahmedabad and Goa. Fifteen other Tier-II cities will join up shortly.

The service is being powered by Onyomo and will be expanded to cover the entire nation in the next few months. Speaking at the launch,Dinesh Wadhawan,CEO/MD,  Times Internet Limited, said, “A new set of consumers have taken the market by storm. They are always on the move and want information quickly and from a credible source. The ASK service specifically addresses the needs of this particular audience, delivering accurate information on the services in and around your area.”

And it’s as easy as saying MoCoLife. It’s so fun and easy, just register at www.MoCoLife.com and you can now connect to any mobile across the country. So it’s a web-to-mobile service, so what’s new? Well, actually a lot because this one not only keeps you connected with friends, it also helps manage your lifestyle.

So it sends SMS messages to your friend or the whole gang anywhere in the country, and that too instantly. Moreover, it’s the best option for free SMSes. The group messaging service also help you connect and have conversations with all your friends at once. Then there’s that other ubiquitous tool that shows the world that you are made of. We are talking ringtones here. Now you can not only get the hottest ringtones, you can ‘gift’ them to your closest ones. And they won’t even have to pay for it. As they say, nothing says it like a song.

But there’s more to MoCoLife than all this. Didn’t we tell you that we’d manage your life from now on? So sit back and never be the one to forget an anniversary or birthday again. For now on, you can set Wish-a-Friend messages to be delivered, reminders to be given upto ONE MONTH in advance. How does that work? Well, via the unique delayed text messages service available on MoCoLife which not only helps remind you of those important or special dates or occasions but also helps you set the specific time and date for your message to be delivered. The right time and the right place will never be an issue again.

On the run is not aways the best place to be, but don’t sweat it. With MoCoLife’s add-on services, the best of infotainment, everything from Bollywood, news, sports to astrology and jokes are at your fingertips. Whatever be the gathering, get in the last word edgewise. And if you are lost for that contact, look it up in your personal diary where names and contacts and emails even have their own personal groups.

So if you want to go loco, log on to MoCoLife today

Mocolife is a great way to keep in touch with your friends. A web to mobile application, Mocolife helps you contact anyone on their mobiles. Slash your mobile bills by sending SMSes for free!  You can even send group SMSes to any Mobile in India from your computer or your mobile!

Not exciting enough? You can also subscribe to text based services, download the latest ringtones and gift them to your buddies and manage your contacts and groups!

And here’s the icing on the cake – Mocolife will ensure you remember events in the lives of people important to you. Mocolife has a reminder service where you can set pre-schedule SMSes so that you never forget an anniversary or a birthday again!

Log on to www.mocolife.com today! And find out more about this one-of-a-kind service brought to you by none other than 58888.!